The Sobeys store in west Saint John. (Photo: Sobeys Saint John West/Facebook)

Sobeys ready to drop Air Miles, moves to new rewards program

Tara Clow June 8, 2022 8:06 am Last Updated on February 8, 2026 8:28 am

You soon won’t be able to build up points for your next trip by shopping at Sobeys, Lawton’s, Needs or any other Empire Company Limited owner stores.

The grocer is getting set to drop Air Miles in exchange for a new rewards program.

They are teaming up with Scene+, which is run by Cineplex and Scotiabank.

Scene+ members will be able to earn and redeem points at the majority of the grocer’s supermarkets, including Sobeys, Safeway, Foodland, IGA, FreshCo, Needs, Thrifty Foods, Les Marches Tradition, Rachelle Bery and Lawtons Drugs.

It means you’ll be able to go to the movies and use those points to buy groceries and vice-versa.

The Scene+ program will be accepted at Sobeys and other stores in Atlantic Canada later this year and will be expanded across the country in 2023.

Author

Tara Clow

Tara Clow is a multi-award-winning news anchor and reporter with more than 30 years of experience at radio stations across Canada. She is a graduate of the Radio and TV Arts program at Toronto Metropolitan University and the Humber College radio broadcasting program. She is based in Moncton and covers stories across Canada. Contact Tara at clow.tara@radioabl.ca.