Atlantic Lottery Corporation has appointed its new President and Chief Executive Officer Tuesday, with ALC’s Board of Directors naming Chris Keevill to the role.
With the move, Keevill will leave as CEO of Halifax digital creative agency Colour, which also has offices in Toronto and New York.
Before joining Colour in 2002, he was President of Aliant Broadband and prior to that, COO at FloNetwork an ad-tech company that was acquired by DoubleClick.
“It is an honour to be selected to lead the outstanding team of employees at Atlantic Lottery who are firmly committed to delivering on the corporation’s core strategy of growing its player base, improving player experience in a digital world, and modernizing the corporation’s capabilities to deepen its relationships with players. I’m looking forward to embracing the opportunities ahead,” Keevill said in a statement from the release.
“These key strategic business areas are clearly underlined by a firm commitment to social responsibility,” he added.
Keevill will take over from Brent Scrimshaw, who served as President and CEO since 2011 and will retire from Atlantic Lottery with 13 years of service with the organization.
Sean O’Connor, Chair of Atlantic Lottery’s Board of Directors confirmed Scrimshaw will remain as President and CEO until May 1 to help fulfill the transition of leadership with Keevill taking over afterward.
O’Connor said the hire fulfills a recruitment process which began in September of last year.
