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“Love Shouldn’t Hurt” Campaign Raising Awareness And Encouraging New Brunswickers To End Intimate Partner Violence

A campaign in New Brunswick called Love Shouldn’t Hurt is calling attention to intimate partner violence.

Meranda McLaughlin, the Social Marketing Coordinator for the campaign says IPV must be addressed, and can be stopped.

She says they are trying to educate New Brunswickers about the different kinds of abuse.

“It’s not just physical, it’s not just hitting, it can include manipulation, it can include financial abuse, emotional, it can be controlling behaviours, stalking,” says McLaughlin. “There’s really a wide scope of behaviours that fall under intimate partner violence.”

McLaughlin adds the victims of intimate partner violence should never feel guilty, or ashamed, and she reiterates the point victims are never to blame for abuse.

McLaughlin says the campaign is also telling people how we can work together to end this behaviour.

“Through the promotion awareness of not just what it is, but also about the services that are available, whether you’re a victim, or a survivor of abuse, or whether you yourself are an abusive partner,” says McLaughlin.

She says if you feel in immediate danger you should call the police, but if it’s not life threatening there is a service directory on the government website HERE

“It includes phone numbers, email addresses for transition homes, for domestic violence outreach workers so if you just have a question and you’re not really sure what the next step would be, so that you can really be put in contact with individuals who know their stuff, and can give you help and support,” says McLaughlin.

McLaughlin says you can also reach out the Love Shouldn’t Hurt Campaign on Facebook and Twitter, and they will help you through there too.

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Moncton, NB
6:06 am, May 4, 2026
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