There’s nothing quite like hearing the familiar jingle of an ice cream bike on a warm summer day. At BGC Riverview, we’ve brought that nostalgic experience back, with a purpose.
The BGC Brainfreeze Bike is our modern take on the classic Dickie Dee-style bike, rolling through parks, community events, neighbourhoods, and local celebrations with delicious frozen treats for all ages to enjoy. But every icy treat sold does much more than cool you off, it helps create brighter futures for children and youth in our community.
Every Purchase Makes a Difference
When you buy a treat from the BGC Brainfreeze Bike, you’re helping support the programs that make BGC Riverview a safe, welcoming place for hundreds of local children and youth. Proceeds from every sale help fund essential club programming, including after-school activities, leadership development, healthy meals, recreation, and opportunities that many young people might not otherwise have access to.
It’s fundraising that feels good and tastes even better.
More Than an Ice Cream Bike
While fundraising is a big part of the Brainfreeze Bike, it’s also a hands-on classroom for our Youth Leadership Program.
Youth participating in the program don’t just hand out frozen treats, they gain real-world experience running a small business. Along the way, they learn valuable entrepreneurial skills such as:
- Customer service and communication
- Cash handling and financial responsibility
- Marketing and promotion
- Inventory management
- Teamwork and problem-solving
- Goal setting and leadership
These practical experiences help prepare young people for future employment while building confidence, responsibility, and independence.
Learning by Doing
Entrepreneurship isn’t something that can only be taught in a classroom. The Brainfreeze Bike gives our youth the opportunity to learn by doing, nteracting with customers, solving challenges on the spot, and seeing firsthand how a business can make a positive impact on a community.
It’s an experience that teaches valuable life skills while inspiring the next generation of business owners, community leaders, and changemakers.
Watch for the Brainfreeze Bike!
Throughout the summer, you’ll find the BGC Brainfreeze Bike visiting community events, parks, neighbourhoods, and special gatherings across Riverview and the surrounding area.
So the next time you hear the music or see the bike rolling your way, be sure to stop by for a frozen treat. You’ll satisfy your sweet tooth, support local youth programming, and help provide meaningful leadership opportunities for the incredible young people of BGC Riverview.
One frozen treat can make a big difference.
