This episode features a fascinating interview with one of Canada’s most distinguished market researchers, Michael Adams, the Chairman and Co-Founder of Environics Research. In this wide-ranging conversation, Michael provides listeners with a data-based analysis of the diverging differences in values between Canadians and Americans through the pioneering work done by Environics in social values research.
Values, Not Demography, Are Destiny: A Conversation With Michael Adams
Moncton, NB
10:57 am,
May 18, 2026
15°C
L: 14°
H: 16°
Feels like 13°C°
few clouds