A landmark 2024 UK study by Frontier Economics reveals that arts engagement improves well-being and delivers £8 billion ($15B CAD) annually in healthcare and public-sector savings—without counting tourism or employment benefits.

Join Matthew Bell, Director at Frontier Economics, London, England, one of the world’s largest economics research firms, as he presents the findings. He will discuss what the research means for decision-makers across the business and economic landscape, including insights into workforce well-being, economic resilience, and policy decisions that directly shape the business environment. Business owners, employers, and community leaders are encouraged to attend and be part of this important conversation on the future of our economy and communities.