Addition Elle And Maternity Thyme To Shut Their Doors This Summer

Tara Clow June 2, 2020 11:18 am Last Updated on February 7, 2026 4:38 pm

Addition Elle and Thyme Maternity stores across Canada will close over the summer.

Parent company, Reitmans Limited unveiled restructuring yesterday.

Stephen F. Reitman, President and Chief Executive Officer of Reitmans Limited, says, “The strategic decision to close two beloved Canadian fashion brands was not made lightly, but it is necessary to enable our business to move forward as a profitable organization. All of the efforts we put forth to turn these brands around were derailed by the COVID-19 pandemic and, unfortunately, we can no longer afford the required resources to bring them back to profitability.”

Seventy-seven Addition Elle stores will close on August 15th.

Fifty-four Thyme Maternity shops will permanently close on July 18.

This will put 1400 employees out of work.

Both stores have a location in Moncton and Dieppe.

Reitmans also oversees Penningtons and RW & CO stores as well.

Author

Tara Clow

Tara Clow is a multi-award-winning news anchor and reporter with more than 30 years of experience at radio stations across Canada. She is a graduate of the Radio and TV Arts program at Toronto Metropolitan University and the Humber College radio broadcasting program. She is based in Moncton and covers stories across Canada. Contact Tara at clow.tara@radioabl.ca.