The Gillette ad draws attention to bullying, sexual harassment and toxic masculinity .and offers a play on the well known slogan used to sell the razors.
Instead of “The Best a man can get” The ad now says, “The best men can be.”
It also looks has a focus on the #metoo movement.
“Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at https://t.co/giHuGDEvlT. #TheBestMenCanBe pic.twitter.com/hhBL1XjFVo
— Gillette (@Gillette) January 14, 2019
Hundreds of thousands of comments have been made, both negative and positive. On Twitter, even Piers Morgan, just to name one of many takes aim at the ad, stating “I’ve used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity?
I’ve used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. Let boys be damn boys. Let men be damn men. https://t.co/Hm66OD5lA4 — Piers Morgan (@piersmorgan) January 14, 2019
Chuck Wollery, echoed Morgan’s comments, with his tweet. I’d like to thank Gillette for reminding me how horrible it is to be man. This should sit well with your customers. NOT.
Fredericton’s Police Chief Leanne Fitch tweeted in support, Thank-you Gillette! Aligning words, action and positive role models for ALL people.
The boys of today…will be the men of tomorrow. Be the best that you can be!! https://t.co/KvzxR5GGMF
— Patrick Colford (@FedNB_President) January 15, 2019
So nice to see @Gillette jumping on the “men are horrible” campaign permeating mainstream media and Hollywood entertainment. I for one will never use your product again. https://t.co/uZf7v4sFKm
— James Woods (@RealJamesWoods) January 14, 2019
